Our Story
Our Story – The Crunch Behind Ta-chaa Snacks
Back in the flavorful year of 2020, when the world was craving comfort, connection, and something genuinely satisfying, a bold idea began to take root — an idea that would take the humble banana chip from a forgotten corner of the snack shelf and give it the delicious spotlight it truly deserves. Fueled by a shared passion for authentic taste, deep-rooted tradition, and an unshakable love for crunch, three visionaries — Rao Dilawar Khan (Founder), Rao Naeem (Director), and Rao Nadeem (CEO) — joined forces to build something extraordinary. That vision became Ta-chaa Snacks, a homegrown brand with a mission to reimagine snacking, starting with one of India’s most underrated gems: the banana chip.
Their goal was simple, yet powerful — to transform banana chips into a superstar of Indian snacking culture, one crisp, golden bite at a time. They weren’t just making chips; they were crafting an experience — one that reflects purity, innovation, and a deep respect for flavor. At Ta-chaa, we begin at the source: the lush, sun-drenched farms of Kerala, where the finest Nendran bananas are carefully selected at peak ripeness. From there, our state-of-the-art, no-human-touch processing system ensures that every chip is handled with the highest standards of hygiene and care — preserving freshness, quality, and that perfect crunch from the very first bite to the last.
But Ta-chaa isn’t just about clean processes and premium ingredients — it’s about breaking the monotony of mainstream snacks. We’ve taken a classic and reinvented it with bold, vibrant flavors that excite the senses. Whether you crave the simplicity of classic salted, the fiery heat of spicy masala, or something daringly different, Ta-chaa has a flavor for every mood and moment.
We believe a great snack should do more than just fill your stomach — it should delight you, surprise you, and bring a smile to your face. That’s the heart of Ta-chaa. This isn’t just a snack. It’s a celebration of flavor. It’s a story of innovation. It’s a crunch-filled revolution.
It’s Ta-chaa. And we’re just getting started.
Mission, Vision & Core Values
Mission Statement:
Our goal is to create high-quality, delicious, and nutritious banana chips that not only satisfy the cravings of health-conscious consumers but also promote a healthier snacking lifestyle. We are committed to using only the best natural ingredients, ensuring every chip is full of flavor and nutritional value. Alongside offering a premium product, we prioritize sustainability in our sourcing and production processes, ensuring that our practices are environmentally friendly. Additionally, we uphold ethical business practices, striving to create a positive impact on both our customers and the communities we serve.
History & Background
Our vision is to become a globally recognized brand in the healthy snack industry, admired for our unwavering commitment to exceptional taste, superior quality, and customer satisfaction. We aim to establish a strong presence in international markets by consistently delivering products that not only meet but exceed the expectations of health-conscious consumers. By focusing on innovation and maintaining high standards, we strive to be the preferred choice for those seeking both delicious and nutritious snack options, creating a loyal and expanding customer base worldwide.
Core Values:
1.Quality First: Ensuring the best taste and texture with every chip.
2.Health & Wellness: Offering snacks that are both delicious and nutritious.
3.Innovation: Constantly improving and introducing new flavors.
4.Customer Satisfaction: Prioritizing feedback and continuous improvement.
5.Sustainability: Using eco-friendly packaging and responsible sourcing.